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BEAUTY February 09 2015 Comment

We’ve got a brand new Beauty scoop for you! This new patent-pending Beauty product comes in ‘ink black’, has countless tiny hooks and replaces your eyelash curler. We’re talking about the ‘Roller Lash’ mascara by Benefit Cosmetics!

This innovative must-have mascara won’t let you down if you desire perfectly curled, deep black eyelashes. The mascara has a ‘hook-n-roll’ brush, a curved brush with countless tiny hooks that grab your lashes and instantly lifts and curls them. The design of the hook-n-roll brush -inspired by retro hair rollers- is so innovative that Benefit applied for a patent. You can think of the Roller Lash as a velcro roller for your eyelashes :).

What’s also great about this mascara: it can be used by everyone. Even if you have very straight or short lashes. It will last for 12 hours, has nourishing ingredients and is very easy to remove. The built-in ‘swiper’ makes sure the brush gives the exact amount of mascara you need.

Benefit’s Roller Lash mascara will be available in stores from the 2nd of March 2015!

Photography by Danique Bauer / © WhatIWouldBuy